Thursday, September 30, 2010

DesComm - Inspiration

Assignments: Choose an inspirational brand that communicates their values clearly. Highlight the specific details that make them successful. How can you apply their strengths to your work?


I like Google as a brand. It is trustworthy; I'd not use yahoo search, bing, or Ask Jeeves if I was actually looking for something and its been that way for a long time now. Google knows what they are doing. I also really like how they try to inform people about important dates by drawing their logo differently. Its a neat way of being education, smart, and still artsy. They've also had children's drawings up in further efforts to promote education and art. Their style is simple, clean, and it just works. They also don't make huge changes to things, everything is slow. Facebook takes a lot of flack for their new features while Google just sneaks them in. The picture search has been probably the largest visible change and that still went over rather well. Another recent addition is the predictive search. They start searching before you've finished typing. Simple and a good idea. I think I can try to included simple and good ideas into my designs. I want to create things that just work and you couldn't think of any other way they should work because 'that's just how it should be'.

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